The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Having a website that doesn’t convert is a little like…
Month: April 2024
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered via @sejournal, @adsliaison
Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction (it doesn’t),…
The state of data in 2024: How the ad industry is adapting to privacy regulations
Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders in…
Seabrook Crisps asks 'What's your flavour?' in idents for ITV's In For A Penny
Snack brand is sponsoring the game show.
Four agencies on track for Greater Anglia media account
The media review is being run as a two-stage pitch.
Old Spice ad positions brand as gateway to manhood
Wieden & Kennedy London created the campaign.
TwentyFirstCenturyBrand appoints executive team
TwentyFirstCenturyBrand was acquired by London-based Common Interest late last year.
How much is Possible’s future in Michael Kassan’s hands?
The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies…
Ex-Snapchat creative lead appointed UK head of digital at Edelman
Edelman has hired a social media expert who has experience working for Snapchat, and on accounts including Google and Amazon, as its UK head of digital.